Is It Important, or Just Urgent?

New managers often tell me they seem to spend their time “putting out fires”; in other words, everything seems to be urgent and need attention right away. This is, in fact, a major cause of stress for managers at all levels, but particularly for new managers. So how can you deal with all these emergencies and still get on with the work you set yourself to do at the beginning of the day?

In Steven Covey’s classic book, “7 Habits of Highly Effective People”, he divides tasks, challenges, decisions etc. into four quadrants, which he describes in the following diagram:

Think about an item that’s on your “to do” list right now. Which quadrant would it fall into?

For example, finishing your report for delivery at a high level meeting tomorrow: Q1

Planning a staff training program for next year: Q2

Answering a colleague’s question about where to make a lunch reservation: Q3

Answering an e-mail that should never have come to you in the first place: Q4

Now look at all the items on your current “to do” list, and consider which quadrant you live in most of the time in the course of your job. Most stressed new managers find they work predominantly in Q1 and Q3, because they automatically react to the urgent, never stopping to consider whether it is important or not.

Steven Covey changed a lot of lives by recommending that we move as much as possible into the items that belong in Q2: important but not urgent. Using my examples above, planning your staff training program is important, but it’s not urgent because it is for next year. Why is that good? Because it gives you time to do the job well without panic! The key here is not to procrastinate, but to block off time over a certain period to do the job before it becomes urgent. This is an automatic stress reducer.

So what about the other three quadrants? Q4 is a no-brainer: if it’s not urgent and not important, why do it at all? Get rid of these items.

Q3 items are not important, so why is it urgent that you do them? Often these items become urgent because other people having procrastinated about asking you for information, and now they need it right away. That makes it their problem, not yours. Help them out the first time, but make it clear that in the future you can’t be interrupting your schedule to deal with items that would not have been urgent had they been dealt with earlier.

Finally, Q1 items must be done urgently because they are also important. Your task as a manager is to come up with solutions so that these particular items don’t become emergencies in future. The best way to do that is to handle them before they become urgent — in other words, move them over to Q2.

The Covey Quadrant is one of the most useful tools you will ever come across as a manager. Take some time to put it to work, and work as much as possible in Q2. You’ll be amazed at how much important work you get done, and how much less stressful your day becomes.